How to boost your brand via WeChat

CRS-N-0041306
BIZ N CONSUMER SOLUTION PTE LTD
UEN: 200101441W
Full
Fee
$
450.00

Course Key Information

  • Eligible for Claim Period
    06 Dec 2016 - 05 Dec 2017
  • Supporting Public Agency
    SkillsFuture Singapore (SSG)
  • Training Duration
    2 days ( 10.75 hours )
  • Mode of Training
    Part Time
  • Method of Delivery
    -
  • Course Language
    English
    Mandarin
  • Min. Qualification Required
    Not Specified
  • Job Level
    Managerial
Course Objective

WeChat has grown into a very popular and influential social network. There are about 800 million WeChat users worldwide, 3 out of 4 Singaporean mobile users have a WeChat Account. One effect of the banning of social media platforms like Facebook, Google, YouTube in China, WeChat becomes the best platform for reaching Chinese consumers. Whenever the need arises to reach Chinese consumers, or simply reach out to the growing number of WeChat users worldwide, you need to get equipped with the latest tools WeChat has to offer!

Course Content

                   1) Basic Concepts:  Introduction to WeChat  WeChat Official Account Registration Process  Proposal Writing   
 2) Official Account Functionalities:  Menu Creation  Broadcast Messaging  Auto Reply  Direct Messaging  Follower Management  Content Management  Analytic   
 3) Content Analysis:  Discussion on types of materials involved  Statistical data generation of contents   
 4) Content Generation Techniques:  Hands-on experience in content creation  Do’s and Don’ts of WeChat  Content quality analysis  Improvisation techniques   
 5) Contents Categorization:  Message Broadcast  Menu generating techniques   
 6) WeChat V/S Other Social Media Comparison between Facebook, Weibo, and WeChat   
 7) Case Study   
 8) Marketing Tips
                
                   1) Basic Concepts:  Introduction to WeChat  WeChat Official Account Registration Process  Proposal Writing   
                
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Course Contact

Warren Teh Senior Trainer

Keywords