Web Analytics for Digital Marketing

CRS-N-0040785
BEACON COMMUNICATIONS PTE LTD
UEN: 200006648C
Full
Fee
$
600.00

Course Key Information

  • Eligible for Claim Period
    23 Jan 2017 - 22 Jan 2018
  • Supporting Public Agency
    SkillsFuture Singapore (SSG)
  • Training Duration
    2 days ( 12.00 hours )
  • Mode of Training
    Full Time
  • Method of Delivery
    -
  • Course Language
    English
  • Min. Qualification Required
    Not Specified
  • Job Level
    Managerial
    Supervisory
    Operational
Course Objective

Understand Web Analytics Techniques Master Google Analytics Operations Improve User Experience on Your Website Increase Online and Offline Conversion Recommend Solutions from Web Data Insights

Course Content

                   Day 1   Google Analytics Essentials  Introduction to Web Analytics (30 minutes)    What is Web Analytics    Web Analytics The Framework    Google Analytics The Tool    Design A Measuring Plan    PDCA Continuous Improvement      How Google Analytics Works (90 minutes)    Google Analytics Platform    Google Essential Terminology    Setup and Manage Account    Setting Up Filters    Setting Up Goals    Lab Practical        Google Analytics Data Collection (90 minutes)    Data Collection Overview    Tracking Code Implementation    Event Tracking     Campaign UTM Tagging    Users, Sessions and Interactions    Class Exercise   Calculating Session Duration    Lab Practical          How to Navigate Google Analytics Reports (150 minutes)    Navigate Audience Report    Navigate Acquisition Report    Navigate Behaviour Report    Navigate Conversion Report    Lab Practical                                          Day 2   Web Analytics Essentials    Why Business Analysis (30 minutes)    The 3C Marketing Framework    What is Communication Design    Learn about Customer Journey    Macro and Micro Tools      KPI and Planning (40 minutes)    What is KPI, KGI, KSF    Four Types of Website KPI    Macro and Micro Conversion    Case Study      Designing a Blueprint (30 minutes)    Understand Log File Analytics Platform    Understand Packet Sniffing Analytics Platform    Understand Page Tagging Analytics Platform    Data Collection Problem     Create and Implement a Blueprint                  Analysing Trends (60 minutes)    Qualitative Analysis    Segmentation and Context    Google Advanced Segment    Google Secondary Dimensions    Web Server Log Files     Web Server Status Codes    Class exercise   Analysing Metrics     Lab Practical       Analysing Traffic or Referrers (120 minutes)    Why Traffic is important    Basic Search Engine Optimization
- SEO    Basic Pay Per Click
- Google Adwords     Social, Email and Referrer     Class Exercise   Ad Effectiveness       Analysing Content (60 minutes)    Why Content is Important    Keywords and Intend    Funnel Strategy and KPI    Landing Page Optimization (LPO) A/B testing    Entry Form Optimization (EFO)    Case Study    Class Exercise
-  Bounce rate and exit rate
                
                   Day 1   Google Analytics Essentials  Introduction to Web Analytics (30 minutes)    What is Web Analytics    Web Analytics The Framework    Google Analytics The Tool    Design A Measuring Plan    PDCA Continuous Improvement      How Google Analytics Works (90 minutes)    Google Analytics Platform    Google Essential Terminology    Setup and Manage Account    Setting Up Filters    Setting Up Goals    Lab Practical        Google Analytics Data Collection (90 minutes)    Data Collection Overview    Tracking Code Implementation    Event Tracking     Campaign UTM Tagging    Users, Sessions and Interactions    Class Exercise   Calculating Session Duration    Lab Practical          How to Navigate Google Analytics Reports (150 minutes)    Navigate Audience Report    Navigate Acquisition Report    Navigate Behaviour Report    Navigate Conversion Report    Lab Practical                                          Day 2   Web Analytics Essentials    Why Business Analysis (30 minutes)    The 3C Marketing Framework    What is Communication Design    Learn about Customer Journey    Macro and Micro Tools      KPI and Planning (40 minutes)    What is KPI, KGI, KSF    Four Types of Website KPI    Macro and Micro Conversion    Case Study      Designing a Blueprint (30 minutes)    Understand Log File Analytics Platform    Understand Packet Sniffing Analytics Platform    Understand Page Tagging Analytics Platform    Data Collection Problem     Create and Implement a Blueprint                  Analysing Trends (60 minutes)    Qualitative Analysis    Segmentation and Context    Google Advanced Segment    Google Secondary Dimensions    Web Server Log Files     Web Server Status Codes    Class exercise   Analysing Metrics     Lab Practical       Analysing Traffic or Referrers (120 minutes)    Why Traffic is important    Basic Search Engine Optimization
                
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Course Contact

David Chan Manager

Keywords