Fundamentals of Social Media Analytics, Augmented Reality and Virtual Reality

CRS-N-0041266
ADVANCE SUPPLY CHAIN TRAINING CENTRE PTE. LTD.
UEN: 199407313C
Full
Fee
$
1,450.00

Course Key Information

  • Eligible for Claim Period
    08 Feb 2017 - 07 Feb 2018
  • Supporting Public Agency
    SkillsFuture Singapore (SSG)
  • Training Duration
    3 days ( 24.00 hours )
  • Mode of Training
    Full Time
  • Method of Delivery
    -
  • Course Language
    English
  • Min. Qualification Required
    Not Specified
  • Job Level
    Managerial
    Supervisory
    Operational
Course Objective

It is designed to equip participants with a good understanding of the key concepts of Digital Business, Social Media strategies and SM Analytics as well as disruptive technologies like Augmented & Virtual Reality and their applicabilities in digital business and e-commerce. Key Takeaways for Participants Gaining a good understanding of the fundamentals of digital business and e-commerce, their applicabilities and their points of difference with conventional business concepts. Understanding how best to deploy social media strategies and leverage social media analytics for achievement of organizational and departmental goals. Understanding the basics of disruptive technologies like Augmented & Virtual Reality and their applicabilities in the domain of digital business and e-

Course Content

                   Digital Business, Online Marketing, Social Media   
1. What is Digital Business and Why it is key for 21st century enterprises.  
2. Online Marketing and its Relevance for Businesses in the 21st Century.  
3. The importance of Mobile, Local & Social  
4. Introducing some basic concepts:  
5. SEO, SEM, SERP, Sites & Microsites, Page, Blog, Communication & Messaging Apps,  SM Networks.  
6. Domain specific digital business use case.  The Evolution of Marketing in the Digital Era & Online, Contextual Advertising 
- The new 4Ps & 4Es of Marketing 
- Understanding Online & Contextual Advertising  
- Introduction to:   Adword  Adsense  Admob  Online Marketing & Advertising Use Case  The building blocks of a Social Media Strategy    Sites, Microsites, Pages    Characteristics & Highlights of Major SM Networks like Facebook, Twitter, Google+, Linkedin, YouTube  Building Blocks, Ecosystems and Analytic Tools for Digital Business    Content Marketing Management    Organic & Paid Search    Exception Handling & Disaster Mgmt.    Social Media Analytics & Metrics    Topic & Domain Specific Use Case  Augmented & Virtual Reality
- Basics & Applicabilities in Functional Areas    Overview and Key Definitions    Devices which move VR beyond ‘gamers’    AR & VR on desktops & mobile devices    Applicabilities in Marketing, Sales    Use case
- AR & VR
                
                   Digital Business, Online Marketing, Social Media   
1. What is Digital Business and Why it is key for 21st century enterprises.  
                
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Course Contact

Pavan Sharma Director

Keywords